problems and challenges in sports betting industry

It isn’t just about the average age in esports-I mean the whole industry. Such restrictions can prevent brands from implementing their esports promotion strategy.Īnother fact that brands have to face is that esports is a very young industry. It’s up to the publisher to decide whether there will be a tournament, what style the tournament will be, who is not eligible to participate and so on. In esports, each discipline has a publisher whose goal is to promote their game. Baseball, for example, has no rights holder, which means that anyone could make a baseball tournament tomorrow, and there would be nothing unusual about it unless it’s a national tournament.

Both esports and sports share a spirit of competition, but in terms of structure, they are entirely different industries. Many who think about investing in esports compare it to traditional sports, and this is not the best comparison. It is worth going through the problems that exist in esports, just like in any field. No two esports events are alike, unlike soccer, where the time-tested approach works well. Some tournament operators choose a one-of-a-kind theme, like anime, and a brand should consider it before preparing the marketing promo. Moreover, tournament operators care about show statistics and refuse to put on poor-quality or boring content to keep viewers interested, so the range of content is often up and beyond. So even pre-recorded content must fit into broadcasts-otherwise, viewers just switch off.

Fresh And Extraordinaryįrom what I've seen, esports fans are an active audience that wants live communication with zero boredom and no time-wasting content. The same goes for watching esports tournaments: Smartphones, PCs and gaming consoles are all ways to watch esports championships from anywhere. This accessibility makes esports suit any budget, meaning more people can join esports. There are Rocket League, Street Fighter or FIFA for console owners. If you have a PC, you may choose Dota 2 or VALORANT.

You can play mobile esports by choosing PUBG, Garena Free Fire or Mobile Legends: Bang Bang. Gaming and esports have reached many platforms. This kind of digital-savvy audience is what brands are looking for in esports.

Problems and challenges in sports betting industry